Bill Rancic is the first Apprentice winner, a successful business owner and is married to E! News host Giuliana Rancic (the couple also star in their very own reality show). In this two minute video, Bill gives several great tips on promoting your business.
Here’s what Bill has to say:
- Try to think of creative ideas to promote your company when you’re working with little or no budget.
- Effective marketing strategies don’t have to cost a lot of money.
- You need to have ideas that stand out.
As I continue to move forward in my career in public relations/marketing communications/integrated marketing/strategic communications, entrepreneurship, etc. tips like these are very important in helping me get the job done.
Do you have a story or moment where you had to use creative promotional methods for your own business or a client?
The above slideshare is great for all those working in public relations and have media relations as part of their job description. As I was clicking through I noticed a lot of the things I do working in media relations that annoy journalist. Yet, it’s all a part f the job; you send an email then follow up.
In the back of my mind I know that the journalist doesn’t always want to speak with me, but hey, I’m going to email/call anyways.
One of the greatest things you should know going into a media relations position is that you are going to experience rejection. You know how they say actors and models have to have thick skin, well the same is true for media relations specialist as well.
Pitching media for me is a lot of fun, but it’s a great challenge. You have to be persistent and possibly annoy a few journalist before you get the results you want. At the end of the day it’s up to you to make your clients happy, so do it.
The slideshare has a lot of great tips for being a better public relations professional and can help you stand out in your position.
Good luck with your media pitching!
To learn more about my experiences, connect with me on LinkedIn.
Cheers to the Post-Grad PR Life!
Today’s post is in response to this article.
There are always so many tips for new PR pros and the above mentioned article is no different. There are great tips like always, but at the end of the day it’s up to you how you will be during your career. I suggest being proactive and searching out work in your current job, but know your limits. You don’t want to take on so much work that you begin missing deadlines.
The article gave 14 tips and here are my favorite five:
- Learn a client’s industry and their business
- How can you add value if you don’t know how your clients make money? Get in the trenches. Study your clients and their competition.
- The future belongs to those who can do the work and sell the work. Build relationships in the business community. Get involved in civic and charitable organizations, and don’t expect your company to pay for it all. You must invest in yourself.
- Develop your oral and written communication skills
- If you don’t know how to research a company and write a press release, you won’t make it in this field.
- Dedicate yourself to learning
- Those who go the extra mile to learn on their own will make it further. Firms are working with limited resources and don’t have time to spoon-feed newbies. If you learned how to do a research paper in college, apply those techniques on the job.
- Watch business trends and analyze their impact on clients
- In time, this trait will come to those who are naturally curious. I love curiosity, because it breeds creativity and ingenuity. Employers, seek employees who are naturally curious.
From the list above do you have a favorite or would you add anything else?
Paula, Paula, Paula Deen. Last week Ms. Paula Deen was making headlines for all of the wrong reasons. It all started with a court deposition going public and the world discovering that Deen used racial slurs. Then she was fired from the Food Network and the experts are beginning to say that she and her brand are done cooking. Like always there is a learning opportunity for your own brand.
Brand/Image lessons for a crisis:
- You made a commitment, so show up
- Deen canceled on an interview because she didn’t want to address the issue. This would have been a great opportunity to face this issue and address the public because everyone would be watching.
- Apologize and apologize fast
- I heard that Deen published an apology video, but removed it. Not good. It was good that she posted the video, but removing it only put another wound to her already dying image/brand.
- Be sure the apology is sincere and heartfelt. It shouldn’t seem scripted and the public should believe it.
- Prepare for the worse
- The second Deen owned her racial slurs, she and her team should have put a plan in place for this to explode. Your brand should always have a plan/kit to use when crisis strikes. This plan should not be created in the storm of the crisis.
- Expect the worse and make a plan.
If the public forgives her she is going to have to continue to do a lot of damage control and prove to the world that she really is a changed person.
The following tips are come via this PR Daily article…
Internships in PR are crucial. Once you get your first, second, or last internship of your career you never want to make these mistakes:
- Act like you’re above lowly tasks
- Treat every task as being equally important.
- Dress unprofessionally
- Dress how the professionals at the job dress. Just because you are intern doesn’t mean you can’t dress like you are a permanent employee.
- Talk bad about others in the office
- Simply put; avoid office gossip.
- Not thank the people that help you
- Always say “please” and “thank you.” Those two words can take you far.
- Not learn or improve
- Take notes and always ask questions. You are there to learn and grow in your career.
Are there any other tips you would add to the list?