Snapple Win Nothing Contest: Yes or No? [Poll]
I’ve been seeing the above Snapple commercial a lot lately and it got me to thinking, does contest like this drive sales for a company? At first I just thought this was another cool commercial from a brand, but then once I tuned in I realized it was also a cool contest.
First, these type of contest were popular years ago; twist off your bottle cap and you may win a prize. I haven’t seen this type of contest advertised in a long time. The only catch with this one; you only win if you “win nothing” (You’ll understand what I mean after you watch the commercial).
Personally, I didn’t rush out and buy a Snapple, but I’m sure a lot of research was done prior to the launch of this commercial and it will help drive sales to the company.
Tell me what you think….