The Post-Grad PR LIfe: 14 Essentials for PR Newbies

Today’s post is in response to this article. 

There are always so many tips for new PR pros and the above mentioned article is no different. There are great tips like always, but at the end of the day it’s up to you how you will be during your career. I suggest being proactive and searching out work in your current job, but know your limits. You don’t want to take on so much work that you begin missing deadlines. 

The article gave 14 tips and here are my favorite five: 

  • Learn a client’s industry and their business
    • How can you add value if you don’t know how your clients make money? Get in the trenches. Study your clients and their competition.
  • Network
    • The future belongs to those who can do the work and sell the work. Build relationships in the business community. Get involved in civic and charitable organizations, and don’t expect your company to pay for it all. You must invest in yourself.
  • Develop your oral and written communication skills
    • If you don’t know how to research a company and write a press release, you won’t make it in this field.
  • Dedicate yourself to learning
    • Those who go the extra mile to learn on their own will make it further. Firms are working with limited resources and don’t have time to spoon-feed newbies. If you learned how to do a research paper in college, apply those techniques on the job.
  • Watch business trends and analyze their impact on clients
    • In time, this trait will come to those who are naturally curious. I love curiosity, because it breeds creativity and ingenuity. Employers, seek employees who are naturally curious.

From the list above do you have a favorite or would you add anything else?

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