Jennifer Hudson Sings the lbs Off with Weight Watchers
When a Jennifer Hudson Weight Watchers commercial comes on tv you have no choice but to stop and pay attention. Not only is it interesting to watch Hudson shed her weight, but her voice when she sings demands your attention.
Weight Watchers was smart when enlisting Hudson as one of its spokespersons. Not only has she successfully lost a lot of weight and kept it off, but she can sing in the commercials to help get more people on board with the brand.
A part of me believes that Weight Watchers is not only selling the dream of losing weight, but also the dream that if you take its products then you to can sound (or be just as great) as Hudson does in your career. Very smart for both brands to join forces.
Take a look at a couple of her commercials:
What is your stance on celebrity endorsed brands? Does it make you more likely to use a brands product?