Beyoncé: #BeyHereNow Announcement?

tumblr_mi9lryVlz31rqgjz2o1_500Beyoncé in my opinion is one of the best when it comes to controlling her image and brand in a diluted celebrity culture. Today on her official website she released a six second clip (see below) of her with the words: #BeyHereNow.

Immediately the hashtag #BeyHereNow was trending on Twitter and it once again proves that Brand Beyoncé is cooking up something big. Tomorrow at 9 a.m. she will make an announcement and the world will be able to decode the message behind the cryptic video clip.

From a branding and public relations point of view it’s classic Bey and genius. She is able to control her exposure to the public, give her fans a taste of what’s coming and leave the message that she knows what she is doing when it comes to her brand.

We will have to wait to learn what the mysterious message means, but we all know that Beyoncé is an image and branding master. Whatever the announcement is will definitely be worth the wait and I’m sure in line with her brand.   

P.S. – Her lucky number is 4 and her wedding anniversary is tomorrow… So, I’m guessing it’s all part of her master plan!

What do you think the announcement will be?


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  1. Beyoncé #BeyHereNow Announcement – UPDATE | David R. Jolly - April 4, 2013

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