Archive | November 2012

Social Media Rebel Without a Cause [pt. 1]

Are you a social media rebel without a cause?

The idea for this post came to me in the middle of the night. I woke up and didn’t drift right back to sleep and “Rebel Without a Cause” appeared in my head. I added social media in front of it and here we are.

———

There are so many different social media outlets in the online market today. 

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • YouTube
  • Blogs – Tumblr, WordPress, Blogspot
  • MySpace
  • Pinterest
  • Google +
  • Live Journal

With so many choices how do you know which one to choose. I personally am not involved in all of them. To join a social media site I have to be able to have a good reason to join and it can’t be, “all of my friends are doing it.” If that is your motto then it is time to delete and deactivate some of your accounts. 

I define a ‘Social Media Rebel Without a Cause’ as a person who has an account for every single social media site known. Here are a few types of rebels:

  • Bandwagon: “It’s new and shiny I just have to join.”
  • Boredom: “I have nothing else better to do, why not join.”
  • Dazed & Confused: “I don’t know how this happened, but now I am on every site.” 

There are probably other types of rebels, but I’m sure you get the point. 

Assignment: Take out a piece of paper and write down all of the sites you have joined, even if you are no longer active on them. Then visit those sites and see if the image fits within your personal brand. If not, delete them.

So, are you a social media rebel without a cause?

Advertisements

Awesome Infographic! PR is _______. (Two-way communication between a brand and its publics)

Beyond PR

In a world of constant communication, PR is once again taking center stage … but in a whole new way. To get a clearer idea of what modern PR looks like, we went to the source and asked you, our audience.

About a month ago, we took to the PR streets of social media and asked our friends and followers to complete the sentence “PR is ____.”  The conversation took off at the 2012 PRSA International Conference, and continued on Twitter, under the hashtag #PRis. The response was so incredible and insightful, we put together this infographic  to convey the diversity and depth of the your answers.

A special thank you to everyone who joined in the conversation!

Author Jamie Heckler is a senior multimedia designer for PR Newswire.  She’s also the creator of this infographic.

The evolution of PR – related reading:

Earning more media through brand…

View original post 18 more words

Multicultural Marketing: Survive or Fail

After reading a recent ADWEEK article one question lingered in my mind; In the future, will brands be able to survive and remain relevant and successful without having a multicultural approach to its public relations, marketing, and advertising campaigns?

I personally believe that the answer is NO. If brands do not begin to incorporate diversity into its strategy now, then consumers are going to begin to look for brands that represent them. It is important for brands to begin to do this now because waiting to the final hour and jumping on the diversity band wagon will be dishonest and easily seen as a ploy to keep customers.

Instead, if it is implemented now then it will give the brand more time to find a system that works best and by the time when the minorities of today are the majority of tomorrow, the brand won’t be scrambling to make a quick, uncalculated fix.

Listen up brands: Begin to think about your multicultural consumers and how you are going to target them NOW!

What do you think, can a brand have success in the future without a multicultural component?