Archive | July 2012

Jay-Z Duracell Commercial

This is a great way to mix business with business. Jay-Z is not one to lend his name or likeness to products, so him appearing in a commercial for company can only mean one thing… He has some form of ownership in the company. 

This is great for Duracell:

  • They get a celebrity endorsement from Jay
  • They are able to use his music
  • With Jay’s presence in the commercial the video is bound to go viral
  • They are able to use the creativity of Jay
  • Best of all… Having the reference to “B” in the commercial will make people want to watch (hopefully buy the product)