As I reading an article on TMZ about the Kardashian I was reminded of a very important branding lesson: Incorporate yourself and trademarks are crucial.
The sisters all have the unique corporations that handle all of their trademarks.
- Kourtney: 2Die4Kourt Inc.
- Kim: KimsaPrincess Inc.
- KhloMoney Inc.
Other members of the Kardashian family have just as cool corporation names to match their fun personalities.
- When working with a new artist it is smart to have them incorporate themselves as a business.
- Use TradeMarkia and check to see if their name is already trademarked, if not then have them pay for the trademark so they can begin to brand their name as a business.