davidrjolly:

Awesome Infographic! PR is _______. (Two-way communication between a brand and its publics)

Originally posted on Beyond PR:

In a world of constant communication, PR is once again taking center stage … but in a whole new way. To get a clearer idea of what modern PR looks like, we went to the source and asked you, our audience.

About a month ago, we took to the PR streets of social media and asked our friends and followers to complete the sentence “PR is ____.”  The conversation took off at the 2012 PRSA International Conference, and continued on Twitter, under the hashtag #PRis. The response was so incredible and insightful, we put together this infographic  to convey the diversity and depth of the your answers.

A special thank you to everyone who joined in the conversation!

Author Jamie Heckler is a senior multimedia designer for PR Newswire.  She’s also the creator of this infographic.

The evolution of PR – related reading:

Earning more media through brand…

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